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YPA Stresses Online and Mobile Opportunities for Local Search

I wanted to share an article posted on TheStreet.com earlier this week regarding YPA’s efforts to steer its members towards developing new search opportunities on mobile, social networking, and local-based Internet platforms.

As we’ve written on this blog recently, social media and mobile are playing increasingly important roles as a growing number of consumers adopt these mediums to conduct local searches.

In an interview for the article, I explained how Yellow Pages members are making a concerted effort to embrace these new tools. Some of our members’ efforts include:

Click here to view the full article.

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