I wanted to share an article posted on TheStreet.com earlier this week regarding YPA’s efforts to steer its members towards developing new search opportunities on mobile, social networking, and local-based Internet platforms.

As we’ve written on this blog recently, social media and mobile are playing increasingly important roles as a growing number of consumers adopt these mediums to conduct local searches.

In an interview for the article, I explained how Yellow Pages members are making a concerted effort to embrace these new tools. Some of our members’ efforts include:

• AT&T Interactive’s partnership with Yahoo, which allows Yahoo’s Yahoo Local division to use advertiser content from Yellowpages.com, and AT&T’s ad salesforce to sell Yahoo display space to local businesses.
• Superpages’ new Twitter channel, which allows users to receive addresses and phone numbers via tweets.
• YellowPages.com’s upcoming local social-search tool.

Click here to view the full article.