YPA Launches YPA ELITE IYP and Share of Voice Offerings
April 19, 2010 | Contributed by: Stephanie Hobbs
YPA announced today at its annual conference the addition of two new YPA offerings that will help improve the efficiency and effectiveness of Yellow Pages advertising:
- YPA ELITE IYP®, a new proprietary industry system created with MediaTraks that allows publishers and Certified Marketing Representatives (CMRs) to facilitate national orders, graphics and artwork transmittal transactions for Internet Yellow Pages and other digital products. YPA ELITE IYP® is the Internet Yellow Pages extension of YPA ELITE®, the sole processing system for national print Yellow Pages orders, which currently executes close to 4 million transactions each year.
- Share of Voice®, an interface that will enable publishers and CMRs to conduct detailed directory analyses for client and marketing purposes faster and more cost effectively. This new system will assist local and national sales channels in efficiently assessing the competitiveness of their clients and providing a high quality media planning tool to help defend and grow Yellow Pages revenue. YPA is uniquely positioned to provide this tool due to its Directories Online system, which encompasses more than 7,000 Yellow Pages directories.
As the Yellow Pages industry continues to transform, YPA is doing its part to help facilitate continued growth by creating new, innovative systems that will deliver quality advertising opportunities and results for our national clients. We believe publishers and CMRs across the country will benefit from using these best-in-class services.
For more information, read our press release here.
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