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YP Re-Launches Website, with Focus on New Personalized Features

Recently, YP announced the re-launch of the company’s website, YP.com. The site has been redesigned to better connect consumers and local businesses through a more user-centric design, improved navigation and a cleaner, more functional format.

“As the leader in local search and advertising, our new website reflects our proven commitment to meeting the evolving needs of our users and advertisers,” said David Krantz, CEO of YP. “The robust set of new features now offered in our online and mobile properties offer users more ways to discover, share and connect with local businesses that can help them get things done.”

The website’s new ‘My Book’ feature enables YP.com visitors to create and manage their own collections of local merchants. With the feature, users can save their favorite businesses and share them with other users.

YP - My Book

In addition to ‘My Book,’ YP has also rolled out new, more personalized features including ‘You Might Like,’ ‘Coupons Nearby’ and ‘Popular Articles & Interviews” to help users discover new options. The presentation of search results and business information has also been updated.

Krantz added, “Product developments, resulting in new features like My Book, are the cornerstones of our success and have positioned us as the go-to partner for both consumers and advertisers. We will continue to build on these offerings and our leading market position by investing in proprietary technologies that deliver high-quality search experiences and ultimately create meaningful connections between merchants and consumers.”

YP is definitely keeping up with trends of customization and discovery based search with these new features. I look forward to testing out the new site the next time I’m on the hunt!

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