YP Continues to Improve Digital Business with Sense Networks Acquisition
January 14, 2014 | Contributed by: Wesley Young
On the heels of a re-branding, website redesign, app redesign and major ad campaign, local search and advertising company, YP recently announced that it had acquired mobile ad company, Sense Networks. Gaining access to Sense’s location and behavioral data will help YP offer more accurately targeted search and display ads.
As one of the largest mobile advertising companies in the US, YP’s acquisition of Sense Networks is one of many major moves that YP has made this past year to improve the effectiveness of its digital assets. Given growing demand from local businesses for digital advertising solutions, YP has done the following to help their clients get found by local consumers:
- Re-launch of YP website: The site has been redesigned to better connect consumers and local businesses through a more user-centric design, improved navigation and a cleaner, more functional format.
- New YP logo and ad campaign: “The new way to do,” debuted as part of a multi-channel brand and advertising campaign to highlight the company’s “commitment to be the most efficient tool to getting the job done.”
- Redesigned version of YP’s smartphone app: This new update brings a cleaner, more modern aesthetic to YP’s popular local search tool, making it easier and faster for users to find what they’re looking for.
As YP continues its transformation from traditional media company to a full service local search, media and advertising company, YP is working hard to innovate and invest in digital marketing solutions that will help them capture a larger share of the growing digital ad spend of local businesses.