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YP: 30% of Search Queries Now Coming from Mobile

Approximately 30% of overall search volume and lookups for local business information via YP offerings now come from mobile devices, according to YP’s end-of-the-year Local Insights Digital Report.

The report, based on more than 2.2 billion searches across YP’s online and mobile offerings in 2012, demonstrated a great year for YP. Local search volume via YP offerings continued to grow this year, with users making an average of 350,000 more local searches everyday than last year. Mobile searches via YP offerings were up 25% year-over-year. YP searches via iPads were up 233%, while searches on Android devices were up 205%.

Other highlights from the report include:

  • Medical and health care related searches are growing, with consumers searching 61% more this past year in related categories.
  • Restaurants continue to dominate local search, comprising 17% of mobile searches on YP’s network and 10% of all searches.
  • New York City was the “Local Search City Capital” of the year for YP, narrowing edging out Houston and Los Angeles with the most searches made in a city.

YP’s report is good news for the company and the industry as a whole. It shows that our digital and mobile products continue to be widely adopted by consumers as their search habits expand to new platforms.

Click here to read YP’s full report.

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