Yodle Adds Mobile to its Small Business Offerings
July 5, 2012 | Contributed by: Stephanie Hobbs
Yodle, the local search company that helps small businesses strengthen their marketing efforts through SEO and online advertising, recently announced an expansion of mobile capabilities for their core product offerings.
Yodle’s customers will now have increased optimization for mobile search with reach expanded to 95% of all mobile browser search platforms. Additionally, Yodle’s ad bidding technology – ClickRank – will optimize an appropriate combination of ad placements across both mobile and desktop for each advertiser.
Louis Gagnon, chief product and marketing officer at Yodle, said: “Research shows that mobile search is expected to exceed desktop search for local information in the next three years. Small businesses simply cannot afford to ignore the importance of leveraging mobile as a marketing channel but it is a complex exercise for them to undertake cost-effectively, which is why we see mobile channel optimization as a core feature of our marketing and technology platform.”
Yodle’s bolder move into mobile is another indication that local businesses must have the broadest possible advertising mix to reach their target audiences.