Yext Integrates Listings Management with iPad POS Vendor ShopKeep
November 14, 2017 | Contributed by: Greg Sterling
ShopKeep, which is an iPad POS and payments platform has done an integration with Yext for data/listings management. ShopKeep says it has an installed base of 24,000 local merchants.
From the release:
ShopKeep will provide its customers with access to the Yext Knowledge Manager directly from the ShopKeep Back Office interface. Now, store owners and managers can rapidly assess the accuracy and consistency of key information that consumers see online–such as store hours, menus, location and contact information, and more–right from their ShopKeep POS system. If that digital information requires modification, the manager can quickly update it across the 100+ intelligent services in the Yext Powerlistings Network, including Google, Apple, Facebook, Bing, and Yahoo.
This is a new kind of reseller or channel partner for Yext and it also gives SMBs (and franchisees) a way to directly make changes to their business information from the register/POS. I haven’t seen the integration so don’t know how simple or intuitive it is, but I would imagine it is.
Like Square, ShopKeep aspires to be a platform that enables local businesses to do more than simply take payments. It’s a also a marketing tool for business owners.
This is how the company describes its capabilities: “The technology also gives businesses the ability to manage promotions and discounts via the POS system, publish them online, and track return on investment. And by tracking analytics within the ShopKeep Back Office interface, businesses can optimize their offerings based on what items are selling, reflecting these menu changes online in near-real time to maximize profit.”
ShopKeep also has a partner/app marketplace, like Square. And it shows how non-traditional competitors are moving into SMB marketing services once dominated by local media companies. The ShopKeep advantage is the centrality of the tool to business operations and the ability to track (at least some) marketing initiatives to the POS.
The emergence of non-traditional SMB marketing platforms is one of the central themes of LSA’s forthcoming SMB Cloud Summit on December 7 in San Francisco. Join Facebook, Google, Microsoft, FreshBooks, SurePath Capital, ReachLocal, Alignable, YP Canada, DocuSign and many others in a unique setting for a no-nonsense discussion about the future of the SMB market.