Yelp: Now More than Just Reviews

At VentureBeat’s MobileBeat2013 last week, Yelp CEO Jeremy Stoppelman announced an exciting new offering from the online reviews site – on-demand delivery. Yelp’s online and mobile users will soon be able to not only find and learn more about local businesses, but also have the option of moving forward with a purchase.

As a starting point, Yelp is partnering with local food delivery services including Eat24 and for a limited launch in San Francisco and New York, with plans to expand to other cities in the coming months. Through these partnerships, Yelp users will be able to search for a specific type of restaurant in their area, read the accompanying reviews to weigh their options, and then purchase food for delivery or pickup – all without leaving Yelp.

Yelp also has plans to move beyond food delivery by offering users the ability to book appointments for spa, salon and dental services, as well as things like yoga classes, through partnerships with Booker, Demandforce and MindBody.

Yelp’s efforts to become a one-stop-shop for consumers is part of a trend we’re seeing in the local space from other companies like Foursquare, Facebook and Google, which are expanding their services to offer business reviews, daily deals and recommendations to consumers.

How successful do you think Yelp will be in capturing consumer purchases through these new partnerships? Let us know what you think in the comments section.

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