Yelp, the popular local search and reviews site, just launched a brand new homepage design with a completely revamped look and feel.
The new homepage includes a newsfeed for users to see what their friends have been up to around town. The feed shows where users’ friends have been, what they’ve thought about those venues, and the photos they’ve taken while there. They can also see events friends plan to attend and check out new businesses just opened in their neighborhood.
Stephanie Hobbs, an award-winning print and online Yellow Pages executive with broad domestic and international experience, was the Local Search Association’s former vice president of communications.
Based in the Association’s executive office Berkeley Heights, New Jersey, Ms. Hobbs directed the Association’s communications efforts, including industry advertising and public relations initiatives, Web sites and oversees all aspects of its annual conference.
Prior to joining the Local Search Association, formerly the Yellow Pages Association, she served as director of external communications at Verizon Information Services (now SuperMedia) in Dallas, where she handled media and public relations, merger communications and served as company spokesperson.
Before joining Verizon, Ms. Hobbs was director of media relations at Bell Atlantic Directory Services (1997-2000) and manager of corporate communications (1991-1997) before the company merged with GTE to become Verizon. She was a public relations manager at Bell Atlantic/C&P Telephone from 1983 to 1991 and held a variety of management positions with C&P Telephone.
Ms. Hobbs is the winner of more than 60 public relations and advertising industry awards, including the Telly, the MARCOM, the Public Relations Society of America’s Bronze Quill, the International Association of Business Communicators’ Helio and various awards for video production and communications programs.