Yellow Pages Sees Recent Spike in Tax-related References
February 23, 2011 | Contributed by: Natalie Wuchenich
Tax season is upon us once again, and publishers will see a dramatic increase in searches for tax-related businesses. Yellow Pages research conducted by Burke shows that searches for tax preparers peak this month, while accountants experienced the highest number of searches in January, leading to a combined annual total of 40.5 million print yellow pages searches for tax-related help.
The Burke research also shows that 84% of people who searched print yellow pages for an accountant contacted a business. This is higher than the all-headings average of 80% contacting a business.
The Yellow Pages are a valuable resource for consumers looking for someone to trust with their finances. Our data also showed that people searching without a specific name in mind often considered four or five separate tax-related ads before choosing a service.
It’s a stressful time of year, and helping consumers quickly find a tax preparer with the appropriate qualifications and expertise is what we do best.
For more information, read our press release about the tax-related heading.