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Yellow Pages Industry Converges on New Orleans for Keep America Beautiful Conference

Coming off a successful joint promotion of America Recycles Day with Keep America Beautiful, the Local Search Association extended its relationship with the country’s leading recycling organization by participating in its 58th National Conference last week in New Orleans.

Representatives of AT&T Advertising Solutions, Dex One, Yellowbook and the Association exhibited before hundreds of Keep America Beautiful affiliates who traveled from small towns and big cities across the country to attend the two-day conference.

A highlight of the conference was a panel discussion that I led with Matt Krug, Environmental Relations Manager at Yellowbook, showcasing our industry-supported consumer choice website, www.YellowPagesOptOut.com, as well as other source reduction initiatives.

I was very encouraged by how receptive the Keep America Beautiful audience was to our industry’s sustainability efforts, especially our industry’s proactive effort to pick up the costs of our consumer choice program.

Keep American Beautiful is a fantastic organization that is held in high regard among countless communities for its commitment to our nation’s natural resources. I’m confident that the relationships built at the conference will help us achieve better understanding of the effectiveness of our print solutions and continued efforts to be better stewards of the environment.

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