Yellow Pages Group Puts Focus on Sustainability and Consumer Choice Programs
June 21, 2011 | Contributed by: Stephanie Hobbs
We’re continuing our series today on what Yellow Pages companies are doing to make a difference on the environmental and consumer choice fronts by taking a look at Canada’s Yellow Pages Group.
YPG has launched several initiatives in these areas, including:
- Allowing residents to easily remove their names from the print directory delivery list via the Customer Delivery Program. Residents can opt-out online at www.ypg.com/delivery or by contacting Distribution Services at 1-800-268-5637.
- Issuing press releases in local communities prior to delivering directories, informing residents about their option to opt-out and encouraging them to recycle old directories.
- Including an ecoGuide™ at the beginning of each print directory that includes a wide variety of local information and practical tools designed to help Canadians lead greener and more eco-responsible lives.
- Participating in the “Changing the World, One Step at a Time” program, developed by Quebec-based Equiterre and supported by Green Communities Canada.
- Regularly encouraging waste reduction and recycling efforts across Canada by working with provincial recycling councils nationwide to remind Canadians to recycle their old directories once new ones arrive.
- Providing background on the company’s environmental commitment and related key milestones via a dedicated website, www.ypg.com/enviornment.
Additionally, through several initiatives, YPG has reduced its usage of paper by 25% over the past two years. The company’s residential white pages deliveries—which have very different usage than Yellow Pages or business listings— are now delivered on-demand in Canada’s eight largest markets.
For more information on the industry’s collective efforts, read our 2011 Sustainability Report. And check back here as we continue our series on what Yellow Pages companies are doing to proactively address environmental and consumer choice concerns.