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Yellow Pages Group Launches iPhone and Blackberry Search Apps

Yellow Pages Group, the largest Canadian Yellow Pages company, rolled out a new mobile search application this week that brings Yellow Pages listings to iPhone and Blackberry mobile devices.

The new app, called YellowPages.ca, comes packed with features. Blackberry and iPhone users can now search for local business listings on their mobile devices, save those listings to a list of “Favorites” or an address book, share the listings with friends and family through e-mail and SMS, and even map the location results.

YellowPages.ca also takes the convenience of mobile search to the next level by giving users free access to voice-recognition search, so they can search directory listings by simply talking rather than typing.

We know that mobile search is growing rapidly in Canada as well as all over the world so it’s really exciting to see our industry responding to consumer’s local search needs.

The investment seems to have paid off in the short term. YPG said in its news release that it saw a huge uptick in mobile traffic shortly after introducing the new apps.

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