Yellow Pages Group Launches Custom Delivery and ecoGuide
June 19, 2009 | Contributed by: Amy Healy
Yellow Pages Group (YPG) in Canada made two big announcements this week that I think are worth highlighting for those interested in the industry’s commitment to environmental responsibility.
Custom Delivery Program
Yesterday, YPG announced it is launching a new Custom Delivery Program in which consumers can increase the number of copies of print Yellow Pages directories they want, select which of the directories available in their area they want to receive, or remove their name from the distribution list.
The program can be accessed online or by contacting YPG at 1-800-268-5637.
Yellow Pages ecoGuide
YPG is adding to its print directories a Yellow Pages ecoGuide to help consumers properly dispose of materials and limit the environmental impact of their homes.
YPG found about one-third of Canadians don’t know how to dispose of certain items like electronic devices, personal computers, appliances and tires. Now, information on how to do that can be found in the new Yellow Pages ecoGuide, which YPG developed in collaboration with Earth Day Canada, Équiterre and Green Communities Canada, as well as local municipalities and recycling councils.
The Yellow Pages ecoGuide also offers a number of tips to help consumers reduce their environmental footprint ranging from light bulb usage to heating and cooling advice. According to YPG’s fact sheet, if every household in Toronto followed these 15 tips, it would save:
- 878 million liters of fuel, saving enough fuel to fill 4 large oil tankers.
- 1.3 billion kWh of electricity, saving enough electricity to power 8,000 homes for an entire year.
- 241 million kg of solid waste, saving enough waste to fill nearly 10,000 garbage trucks.
- 3.5 billion tons of Greenhouse Gases, which is the same as removing 480,000 mid-sized cars from the roads.
- 28 billion liters of water, saving enough to fill 5,800 Olympic-sized swimming pools.
- $528 million.
I hope all of our Canadian directory users take a look at the ecoGuide when it comes out beginning this month.
YPG has a robust environmental program that includes a number of other ongoing initiatives that you can read about too.