Yellow Pages Group Acquires Canpages, Sells U.S. Directory Operations to Ziplocal
March 30, 2010 | Contributed by: Stephanie Hobbs
One week after introducing a new rebranding and expanded digital and mobile offerings, Canada’s Yellow Pages Group (YPG) announced a major acquisition today that CEO Marc Tellier said “will accelerate our business transformation to the digital world.”
In a press release, YPG said the company had acquired Canpages, a Canadian local search and directories publisher. In addition to its 84 printed directories with total circulation of 8 million, Canpages’ website, Canpages.ca, attracts more than 3.5 million unique visitors monthly. The company, which said its online operations account for 23% of its annualized revenues, employs about 700 people in Canada, of which 450 are sales consultants.
In a separate transaction, YPG said it contributed its U.S. directory operations, YPG Directories—the publisher of Your Community Phone Book (YCB)—to Ziplocal. YCB is the publisher of independent directories in selected Mid-Atlantic and Southeast American markets and was acquired from Volt Information Sciences in 2008. After the transaction, Ziplocal, which runs the Web site ziplocal.com, will reach over 300 U.S. markets. The deal will give YPG a 35% minority ownership in the new combined entity.
Today’s news is the latest in a string of new digital acquisitions and offering announcements by YPG. Last month, the company acquired the online directory 411.ca and RedFlagDeals.com, an online discount/coupon site, as well as launched a new search engine marketing service for small and medium-sized businesses.
We’re excited about Yellow Pages Group continued expansion in the digital space and the new opportunities it will provide local businesses in Canada to reach their target consumers on multiple platforms.