Yellow Pages Group: ‘Allow us to (re) introduce ourselves’
October 20, 2010 | Contributed by: Stephanie Hobbs
This year, we’ve blogged frequently about ongoing digital transformation and growth at Yellow Pages Group in Canada.
Since rebranding in March as “a performance media and marketing company,” YPG has made several major moves, including purchasing online directories 411.ca and Canpages.ca and vertical websites RedFlagsDeals.com and CanadianDriver.com, integrating new Facebook social plugins on its flagship YellowPages.ca website, launching an open API for developers, as well as adding an iPad app and group buying offering.
With so many new digital tools and offerings, YPG this week announced the launch of its first multimedia advertising campaign targeting local Canadian businesses. The campaign’s theme, “Allow us to (re) introduce ourselves,” is aimed at conveying that Yellow Pages is now digital and can help local businesses generate leads online.
In addition to the print ad above, check out the company’s three radio spots here.
I think YPG’s campaign does a great job of highlighting the company’s strong digital portfolio with local businesses, many of whom may not be aware of how many different advertising options YPG offers in the online space.
For more information, visit GetFound.YellowPages.ca.