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Yellow Medya Turkey Teams Up with TomTom Places

Yellow Medya is once again putting its huge database of Turkish local businesses to work in a new venture with TomTom, one of the world’s leading producers of in-car location and navigation products.

The partnership is set to support TomTom Places, which helps drivers and searchers find stores, companies, products, and brands in their area via their in-car GPS devices, as well as online and mobile offerings.

As part of the deal, Yellow Medya will provide TomTom with its entire database of business listings as well as other rich content such as logos, photos, company profiles, business hours and forms of payment accepted. This business information will be combined with information about tourist attractions and other historical points of interest for searchers on the go in Turkey.

“In the past 4 years we have invested over $10 million dollars in building the Yellow Medya business listing database and we will continue to invest in growing, updating and maintaining this company asset,” said Trevor Nadeau, managing director of Yellow Medya. “TomTom’s leadership role in the world’s In-Car, PND and Mobile Application navigation verticals, clearly allows us to help businesses get found more often, which means more satisfied navigation users and more sales for business owners in Turkey.”

Yellow Medya’s vast database of more than 750,000 Turkish businesses has garnered a lot of attention in the local search space recently because of similar partnerships with Google and Trip Advisor. The company is a prime example of how traditional companies are quickly evolving to better service consumers searching for local businesses online and on mobile.

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