Yahoo! Partners with France’s PagesJaunes to Bolster Local Search Data


One of the big predictions when Marissa Mayer took the helm at Yahoo! last summer was that the company would increase its focus on local. While Meyer countered several months later that local wouldn’t be among Yahoo!’s priorities, a joint announcement by Yahoo! and PagesJaunes last week indicates the company isn’t steering clear of local search completely.

Yahoo! and PagesJaunes, France’s Yellow Pages publisher and a major innovator in the local search space, agreed to a partnership that will give Yahoo! access to the millions of local business listings in PagesJaunes’ arsenal. The move will not only help improve Yahoo!’s search results, it will also increase visibility for PagesJaunes already popular business listings. PagesJaunes’ print, online and social products reach more than 90% of French consumers.

During Yahoo’s most recent earnings call, Mayer identified Yahoo!’s three near-term priorities: “increasing usage, growing our international presence and appealing to a broader demographic of users.” It’s clear that an important part of Yahoo!’s international growth depends on supplying its search engine with the comprehensive and accurate business listings that PagesJaunes and other Yellow Pages and local search companies provide.

As some of you may know, PagesJaunes’ CEO, Jean-Pierre Remy, will be traveling to the U.S. to deliver the keynote speech at our annual Search Starts Here conference in April. We’re honored to have Jean-Pierre with us so that he can share how he transformed PagesJaunes from a traditional print publisher into one of the world’s most progressive local search companies. Visit our conference website for more information.

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