Yahoo! Local Launches New Limited Beta Listings
December 13, 2010 | Contributed by: Stephanie Hobbs
We’ve shared several stories in recent months about local sites updating their business listings to include more features and additional interactivity.
That trend continued last week with Yahoo! Local announcing that it is upgrading its listings to add local news, deals and nearby events, according to a blog post on its Yodel Anecdotal blog. The company, which offers its listings online and on mobile, wants Yahoo! Local to “be the best place for people to find what’s happening in their neighborhoods, whether they’re at home or on the go.”
In addition to local content provided by area publishers and Yahoo! editors, the new Yahoo! Local will enable community members to contribute content on the topics they care about most through the Yahoo! Contributor Network. Individuals and organizations can also add local events. Additionally, Yahoo!’s new Locals Offers program allows consumers to quickly and easily access a wide selection of local deals and offers from partners such as Groupon, LivingSocial, Gilt City, BloomSpot, and more.
Yahoo’s test will involve 30 neighborhoods and cities in the U.S., including San Francisco, Palo Alto, Mountain View, Sunnyvale, and Brooklyn, NY. Brooklyn itself is subdivided into multiple neighborhoods with their own pages, including Brooklyn Heights, Park Slope and Fort Greene.