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Yahoo Partners with Yelp, Adjusts Display of Local Search Results

UPDATE: Yahoo CEO Marissa Meyer announced a new partnership with Yelp on Friday of last week at an employee meeting.  Yelp’s listings and reviews of local businesses will be incorporated into results on Yahoo’s search engine.

In addition, early last week, Yahoo announced that they have added a “noticeably larger map,” business photos and vertical specific business information to their local search results.  According to their announcement, “this is another step towards a faster, more beautiful search experience.”  Much like Google’s local search results, the update adds more emphasis on business photos.

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The similarity to Google search results is no surprise considering Marissa Mayer’s long held position as head of Google’s local products before becoming the CEO at Yahoo.

The improved look and feel is directly related to the time Yahoo has spent on improving their business data and information around the world.  The search giant has partnered with many local business data providers and this work is starting to pay off. For instance, just last year Yahoo partnered with Solocal Group (formerly PagesJaunes) to improve their local search results for French users.

The emphasis on local results across search engines continues to be ratings and reviews, but with more rich data sources, these engines can make searching locally a much more enjoyable experience.

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