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Will the New Yahoo CEO Focus on Local Businesses?

In my Local Search column on Search Engine Land this month, I discuss Yahoo’s recent appointment of Marissa Mayer as its new president and CEO, and the opportunities that presents for local businesses should she decide to focus on reinventing the company’s once dominant local search platform, Yahoo! Local.

Mayer, who previously served as the Google executive in charge of local, maps and location services, lives and breathes local. She is also an expert in creating innovative user experiences in the space. I argue that if Mayer makes local a priority at Google – which still commands one of the largest audiences on the Web with 700 million monthly users – that local businesses will have yet another platform to actively consider for local advertising.

In my piece, I overview what Yahoo! Local looks like today and provide some thoughts on where Mayer might take the platform next. Click here to reach the full column.

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