Will Mobile Overtake Desktop for Local Restaurant Search?

I read an interesting post from Sherwood Stranieri over at Search Engine Land this week on mobile local search. Recent findings point to a rapidly increasing number of mobile searches in the restaurant category and it looks like mobile search may surpass desktop search in this category very soon.

In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and bounds. Consider the following:

  • Yelp recently shared that mobile usage now accounts for 40% of their activity, up from 27% in 2010.
  • According Groupon’s CEO, 30% of all transactions on Groupon’s platform are now attributed to mobile device use, and those usage levels have tripled in just one year.

Given these trends, it’s very likely that we’ll see restaurant search hit the tipping point in the next 12 months, with more mobile-based activity than desktop-based.

As you’ll recall from earlier this summer, YP, in their quarterly Local Insights Report, also found that the restaurant category was the most searched on mobile.

Take a look at Sherwood’s full article for more on mobile search and tips on how restaurants can get prepared to stay ahead of the curve.

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