Why All Calls Are Not Created Equal (Webinar 10.4.16)
September 20, 2016 | Contributed by: Joe Morsello
Please join the Local Search Association (LSA) and DialogTech for an exclusive webinar presentation Tuesday, October 4 from 2:00 pm – 3:00 pm ET.
Search, social media and display ads all drive phone calls. But are all calls from all of these channels the same — and all equally valuable? The answer is no: some calls deliver better ROI than others. But how can you tell and how do you optimize for better calls and away from lower-performing calls?
In this webinar, DialogTech’s Blair Symes will explain:
- Which channels deliver more call volume (i.e., search vs. social vs. display)
- How to optimize for the right calls vs. all calls (e.g., first time calls vs. existing customers)
- Why some paid-search calls are better than calls from organic search
- Why call tracking and intelligence are offline attribution for the rest of us
Space is limited. Register for the webinar today!