Where 2 Get It Reveals the Six Pillars of Multi-Location Optimization
May 28, 2014 | Contributed by: Joe Morsello
During last week’s webinar, Where 2 Get It CEO Manish Patel discussed ways to measure the effectiveness of digital marketing efforts both nationally and locally. After a recent acquisition of the Brandify platform, Where 2 Get It is helping clients measure their online presence and helping them utilize targeted recommendations to optimize search and social media to reach more customers.
Manish also went into what he calls, “The Six Pillars of Multi-Location Optimization,” which outlines how to protect a brand, improve visibility, manage local listings and monitor all of this activity. Here are just a few interesting points made during the webinar:
- Local landing pages are a unifying local presence for each business.
- Consumers are more likely to use search than visit a company’s website.
- 95% of commerce still happens offline.
- The Six Pillars of Multi-Location Optimization: 1. Claiming, Syndication and Data Quality 2. Local Landing Pages 3. Business Locator 4. Reviews 5. Local Advertising 6. Brand Score
Check out the entire presentation below:
For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.