What Local Marketers Need to Know about Indoor Location
November 19, 2013 | Contributed by: Joe Morsello
Please join LSA and Greg Sterling for an exclusive webinar presentation next Tuesday, November 26 from 2 pm – 3 pm EST.
Web-influenced offline spending is worth nearly $2 trillion annually. Large majorities of internet users do research online before buying in stores or engaging local service providers. Increasingly that online research extends into physical stores at the point of sale, as people consult their smartphones for price and product information before deciding whether to buy. In this webinar, Greg Sterling will offer an overview of the indoor location ecosystem, various technologies in use, indoor analytics and the way in which online-to-offline tracking will revolutionize ROI. He will also discuss the privacy implications of indoor location and potential adoption timelines.
Greg Sterling is senior analyst for Internet2Go from Opus Research, a research and consulting program tracking the mobile Internet and location-based services. He is a contributing editor for Search Engine Land and Marketing Land, leading online publications about online marketing. Sterling also publishes his own blog, Screenwerk, covering the impact of digital media on real-world consumer behavior.
Spots are limited so reserve your seat today!