Weekly News: Voice-First Future, Mobile Ad-Spend, Shoppers & Online Reviews, Top 8 Quotes from LSA18


Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018)
LSA Insider: “The location marketing roll-up is more than a story of vendors increasing scale. It’s a sign of the location-marketing sector becoming more valuable to businesses.”

Your Voice-First Future is Here (May 7, 2018)
Street Fight: “Companies in virtually every industry are already thinking ‘voice first’ when considering new products and new marketing opportunities.”

Mobile-First Indexing & Advertising: Everything You Need to Know (May 9, 2018)
Search Engine Journal: “Big changes always seem to bring upheaval, fear, and hand-wringing. Such is the case with Google’s switch to mobile-first indexing. What does it really mean?”

Strategy & Tactics

How Innovation Is Reshaping the Digital Loyalty Market (May 10, 2018)
Street Fight: “Loyalty program memberships in the U.S. reached 3.8 billion last year. While the number of memberships continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed.”

7 Hard Truths About Social Media Marketing (May 4, 2018)
Forbes: “Social media marketing has become more competitive and commercially-saturated. Organic reach is declining precipitously.”

Google Image Search updates guidelines, adding structured data, speed and more (May 8, 2018)
Search Engine Land: “Google has finally refreshed content for its image search publishing guidelines.”

Stats & Studies

Study: 79% Research Online Before Making a Large Purchase In-Store (May 9, 2018)
LSA Insider: “Now more than ever, consumers are taking advantage of the ability to compare and review products within the palm of their hands.”

Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses (May 4, 2018)
Street Fight: “Online channels are influencing offline purchases in a big way, according to data from a newly released consumer survey from Netsertive.”

Mobile Was 57% of US Digital Spend in 2017 — Local a Hidden Beneficiary (May 10, 2018)
LSA Insider: “According to the IAB’s latest internet ad revenue report, out today, digital ad spending in 2017 reached $88 billion. That means it’s now bigger than TV in the US.”

Industry News

End of an Era: BIA Drops ‘Kelsey’ from Its Name (May 7, 2018)
LSA Insider: “For some the change will mean the end of an era. It’s also something of a metaphor for change in the entire ‘local search industry’ itself.”

Google Duplex: AI Machines Make Calls for Consumers to SMBs (May 9, 2018)
LSA Insider: “During the keynote at Google’s developer conference yesterday there was an array of announcements. Perhaps the most interesting — and certainly unexpected — among them was “Google Duplex.””

Top 8 Quotes from LSA18 : The State of SMB Tech Marketing (May 9, 2018)
Local Onliner: “Here are some of the top quotes from LSA18 regarding the state of small business tech marketing.”

Member News

PlaceIQ Selected for Best Attribution and Analytics Technology, Best Location Intelligence Platform in the Ad-to-Action Awards (May 9, 2018)
Cision: “Produced by leading industry trade group Local Search Association (LSA), these awards highlight technology innovations that help brands drive sales, customer engagement and provide memorable experiences for consumers.”

Facebook Revealed New Cities and Dates for Its Facebook Community Boost Program (May 3, 2018)
Adweek: “The initiative is aimed at helping small U.S. businesses grow and learn digital skills.”

Milestone Partners with Yelp to Launch New Client Offering (May 2, 2018)
Cision: “Milestone announced participation as a Yelp Ads Certified Partner (YACP) to enable Milestone to help location-based businesses manage their presence on Yelp.”

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