Weekly News: Voice Activation, Amazon’s ‘Alexa for Hospitality’, GMB Featured Partners Program

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Stop Selling Traditional Websites, Sell SMBs a Future Online (June 20, 2018)
LSA Insider: “While Google My Business and Facebook are critical to any digital presence, new tech, features and capabilities are allowing for more dynamic, customer-focused websites, central to the marketing stack.”

Do You Agree with Vendasta’s SMB Customer Retention ‘Formula’? (June 20, 2018)
LSA Insider: “A couple of years ago we wrote a report using Vendasta customer data on SMB churn. That report contained some controversial findings, including the idea that DIY products seemed to have half as much churn as “do-it-for-me” offerings.”

The Future Success of Your Brand Depends on the Voice of Your Customer (June 19, 2018)
LSA Insider: “Ratings/reviews are the lifeblood of your reputation. The more reviews you have online, the more findable you are on Google, and the more likely it is that customers will choose to do business with you.”

Strategy & Tactics

How Should Marketers Approach Voice Activation Right Now? (June 18, 2018)
GeoMarketing: “While the use of voice activated devices like Amazon’s Echo and Google Home are largely relegated to asking about news, weather, and playing music, there is considerable growth in using Alexa and Okay Google to find a restaurant or clothing store nearby.”

Retail is alive and well: How brands are evolving for today’s consumer (June 19, 2018)
SmartBrief: “Before e-commerce, and the tightened wallets of the past 10 years, consumers tended to spend with the brands they knew and, once the consumer-brand relationship was established, it was trusted and long-lasting.”

3 Ways That Mobile Analytics Can Provide More Consumer Insights Than Other Devices (June 20, 2018)
Adweek: “Today, with the help of landing pages, custom links, SEO, social media and more, nearly everything can be measured and tracked.

Stats & Studies

Study: 70% Stream Video Via Connected Devices at Least Once a Day (June 20, 2018)
LSA Insider: “And as digital publishers increasingly offer video capabilities and distribution opportunities, there’s no shortage of options for when and where consumers can watch online video.”

Survey: 58% will share personal data under the right circumstances (June 20, 2018)
Marketing Land: “Another day, another survey on consumer privacy. And like many of the others, a new survey from Acxiom and trade group DMA seeks to put a positive spin on mixed results.”

Study: Mobile ads to exceed 30% market share in 2020 (June 19, 2018)
Mobile Marketer: “Zenith’s estimates of ad spending show the ongoing strength of mobile platforms as audiences shift their viewing habits to smartphones that have bigger screens and greater capacity to handle streaming video.”

Industry News

Amazon Wants to Put Alexa in Hotel Rooms. Here’s Why That’s a Big Deal (June 19, 2018)
LSA Insider: “This morning Amazon announced a new program called “Alexa for Hospitality” as well as a partnership with Marriott to install Echo devices in hotel rooms to act as a kind of “virtual concierge.””

Google My Business Launches Featured Partners Program (June 18, 2018)
LSA Insider: “Initially announced at the Local Search Association’s LSA18 event in May 2018, the program is designed to offer more support and access to approved agencies and providers that offer GMB services to local businesses.”

Facebook’s Perennial ‘Potential’ in Local (June 18, 2018)
Street Fight: “It feels like the higher-ups just don’t see the dollar signs in the SMB/local market—which is weird, because they regularly tout the number of active advertisers on their quarterly earnings calls, the vast majority of whom are small businesses.”

Member News

Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting (June 15, 2018)
Search Engine Journal: “Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Bing Ads Custom Audiences.”

With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs (June 20, 2018)
Street Fight: “In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market.”

Factual Rolls Out Place-Based Custom Audience Building Tool For ‘Smarter’ Ad Targeting (June 21, 2018)
GeoMarketing: “The Geopulse Audience Designer can, for example, allow a healthy snack brand to target moms who shop at Whole Foods or Trader Joe’s but do not visit fast food restaurants, says Factual CMO Brian Czarny.”

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