Weekly News: The Rise of Voice, Online Shoppers & Showrooming, New GMB Agency Directory

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Webinar: Why Every Business Needs a Location-Data Strategy (May 30, 2018)
LSA Insider: “Location has evolved dramatically from a relatively crude instrument focused on real-time consumer actions to a flexible tool that has an ever-increasing number of use cases.”

Where we’re going, we won’t need websites (May 30, 2018)
Search Engine Watch: “As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak.”

Geotargeting bottom feeders threaten entire data ecosystem (May 30, 2018)
MarTech Today: “NPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys.”

Strategy & Tactics

How to Talk to Clients about Their Websites (May 30, 2018)
LSA Insider: “Imagine you have an appointment with a potential new client who is looking for small business marketing services. A week or two before you are supposed to meet in person, you decide to take a look at what the client already has going on, including the website.”

An introduction to innovation in consumer search optimization (May 24, 2018)
Search Engine Watch: “Mobile technology means more people are purchasing products via apps while on-the-go, rather than popping out on a Saturday morning to browse the isles and rails in-store.”

The Rise Of Voice: Are Marketers Listening? (May 24, 2018)
MediaPost: “In her annual Internet Trends Report, influential analyst Mary Meeker named voice one of the top trends of the year, noting the rise in mobile voice and improved voice recognition.”

Stats & Studies

Study: Nearly 2 in 3 Facebook Users Visit Local Business or Event Pages Weekly (May 29, 2018)
LSA Insider: “A recent Facebook study of over 6,000 local businesses and over 10,000 people around the world found that 2 in 3 people on Facebook visit the page of a local business or event at least once a week.”

Study: 46% of Online Shoppers Bought Online While Showrooming (May 30, 2018)
LSA Insider: “Even though many retail stores have closed their doors recently, there’s still an abundance of people who prefer shopping in-store over online.”

Study: 82% of marketers plan to boost use of location data (May 30, 2018)
Mobile Marketer: “The study suggests that while many marketers understand the promise of location data, figuring out how to efficiently gather and use this information is still difficult.”

Industry News

Who Will Make the Cut in the New GMB Agency Directory? (May 25, 2018)
LSA Insider: “Earlier this month at LSA18 Google announced new APIs, a new Google My Business agency dashboard and the launch of a partner program.”

Despite recent events, people still positive about internet’s impact on society (May 25, 2018)
Marketing Land: “Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January.”

Google Bests Amazon In Smart Speaker Shipments (May 25, 2018)
MediaPost: “In the first quarter, Google shipped 3.2 million Google Home and Home Mini devices worldwide, according to a new report from Canalys Research.”

Member News

Verve™ Acquires Receptiv™, the Leading In-App Mobile Video Platform, To Enhance Location-Powered Programmatic Mobile Marketing (May 30, 2018)
Verve: “The acquisition enriches Verve’s robust publisher ecosystem with additional premium partnerships spanning lifestyle, fitness, entertainment, photo, messaging, gaming, and utility apps, all of which consumers use with high daily frequency.”

Bing Ads rolls out In-Market Audiences to all US advertisers (May 30, 2018)
Search Engine Land: “In-market audiences are groups of users determined to be actively in the market for a particular product or service category.”

Yelp uses AI to complement consumer-curated content in ‘Collections’ (May 25, 2018)
Mobile Marketer: “Yelp announced on its blog that it launched Collections, which uses a mix of machine learning, computerized sorting and consumer-created curation to provide personalized recommendations of restaurants, hotels, salons and other nearby services.”

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