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Weekly News: Peak E-Commerce, Localized Social Marketing, SMB Marketing Survey

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Are We Starting to Approach Peak E-Commerce? (April 4, 2019)
LSA Insider: “Since the beginning of the internet, pundits have predicted that e-commerce will take over nearly every shopping and retail category. According to US government data, last year e-commerce captured a roughly $513 billion share of retail spending.”

TAI: What’s the Story Behind QuickBooks Live Bookkeeping Services? (April 3, 2019)
LSA Insider: “Intuit has been gauging interest among small businesses for an on-demand bookkeeping service called Live Bookkeeping and is expected to launch the service in the near future.”

Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm (March 28, 2019)
Marketing Land: “With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report.”

Strategy & Tactics

3 CRO Techniques That Actually Convert Visitors (March 28, 2019)
Street Fight: “Your online marketing efforts will only return results if you can translate incoming traffic into actual consumers of your product or service.  Enter conversion rate optimization.”

How LinkedIn measures what matters to drive results (April 1, 2019)
MarTech Today: “Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer knows, measurement is often easier said than done. Internal hurdles can hinder efforts to achieve more meaningful measurement. How do you get over these kinds of hurdles to achieve measurement success?”

What the numbers tell us about the current voice search opportunity (April 1, 2019)
Search Engine Land: “Since we can’t segment voice from typed interactions in performance reports easily, it’s helpful optimization for voice search overlaps with traditional search.”

Stats & Studies

5 Stats That Show the Power of Localized Social Marketing (April 1, 2019)
LSA Insider: “Business owners aspire to receive national recognition for their brand, but the platform stats and trends show that consumers want to engage with businesses at the local level. Every business with a physical location should be building a presence in each community that it serves, and social platforms are giving business owners the tools to make that happen.”

Social Wins, Paid-Search and Display Lose in SMB Marketing Survey (April 3, 2019)
LSA Insider: “BrandMuscle has released the 5th edition of its “State of Local Marketing” report (registration required). The report is dense and covers a range of small business marketing topics. It also has an extensive discussion of Co-Op/MDF issues. We’ll tackle the findings in multiple posts.”

Study: Half of marketers struggle with martech focused on personalization, optimization (April 2, 2019)
Marketing Dive: “Most marketers believe their martech utilization strategies are achieving desired goals, but the Ascend2 report highlights that reaching key objectives, in regards to everything from personalization to improving attribution and efficiency, remains an obstacle.”

Industry News

Snapchat’s New Check-in Feature Lets Users Share Location (April 4, 2019)
LSA Insider: “Snapchat, the popular photo messaging app, is currently testing a new feature that allows users to check into a particular location on Snap Map. The ‘Status’ feature utilizes a user to customize their Bitmoji to depict whatever they are doing at the time, whether it’s reading a book or eating at a restaurant, within Snap Maps.”

New Tech Adoption Index Podcast: “Happiness and Efficiency in the Workplace,” featuring 7Shifts (April 1, 2019)
LSA Insider: “Jordan Boesch got the idea to build a great software product from watching his dad struggle with a combination of excel spreadsheets and sticky notes to juggle the employee schedules at the Quiznos franchises he ran in Saskatchewan.”

Walmart doubles down on voice grocery shopping with Google Home (April 3, 2019)
Marketing Land: “Yesterday Walmart announced a simplified way for customers to order groceries using voice commands on any device that features the Google Assistant. That includes Google Home, Android devices and iPhones. The company said the capability will come to other platforms soon (read: Alexa).”

Member News

Localized Social Marketing Leader SOCi Launches New Portal to Enhance Customer Experience (April 4, 2019)
SOCi: “This go-to source for SOCi customer training, product support, critical updates, and self-service help content and FAQs elevates the overall SOCi customer experience, empowering both national and local marketers to take their localized social marketing efforts to the next level.”

ZipSprout announces their Local Sponsorship Finder Launch (March 28, 2019)
ZipSprout: “The Local Sponsorship Finder enables brands to reach out to local nonprofits and community events that provide local branding benefits, in-person lead generation and of course links that can drive local search rankings.”

PlaceIQ Named a Premier Data Provider, and the Sole Location Data company in Official Launch of Oracle Data Cloud Program (April 1, 2019)
PlaceIQ: “In a crowded marketplace, where marketers have dealt with information overload and no easy way to distinguish datasets, the Oracle Data Cloud Premier Data Provider Program seeks to help marketers work with data providers that a) have demonstrated data accuracy and transparency in their data assets, and b) bring new and differentiated solutions to market across applications and use cases.”

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