Weekly News: Mobile Ads in 2018, Brands Utilizing Location Data, The Voice Search Revolution

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Mobile Ads To Soar In 2018, Especially In Local Media (February 1, 2018)
MediaPost: “This year, local ads on mobile devices sold by pure-play mobile providers will hit $19 billion, according to a new forecast from BIA/Kelsey.”

The Voice Shopping Future (February 1, 2018)
MediaPost: “It’s clear that voice-activated shopping is big and only set to get bigger, but many companies are unsure about where to even start with their voice strategy.”

How Important is SEO This Year? (February 7, 2018)
Search Engine Journal: “When given the proper attention the organic channel can be the most powerful weapon in your digital arsenal.”

Strategy & Tactics

How location data accuracy leads to stronger personalization (January 29, 2018)
MarTech: “By observing the stores consumers visit, their areas of residence, where they work and how far they commute, marketers gather valuable insights into consumer preferences and interests.”

Answers to 5 Co-op Advertising Concerns for Local Marketers (February 8, 2018)
LSA Insider: “Roughly $35 billion in co-op goes unused each year and local marketers face a number of obstacles in trying to help clients utilize the funds.”

How to create content to support local SEO and rock the rankings (February 5, 2018)
Search Engine Land: “The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search.”

Stats & Studies

Study: 37% of Brands Utilize Location Data to Improve Marketing Efforts (February 5, 2018)
LSA Insider: “As the number of connected devices (smartphones, tablets, voice assistants, etc.) grows, so does the amount of location data derived from these devices.”

What’s Hot & What’s Not in Hyperlocal (February 5, 2018)
LSA Insider: “Cracking the online to offline attribution code remains a primary focus for local marketers in 2018, while booking platforms, loyalty programs, chatbots and beacons will be at the back of the line for investment this year.”

Study: 2X More Brand Interactions on Mobile Than Anywhere Else (February 7, 2018)
LSA Insider: “In an era of progressive technological advancement, consumers are reaching for their mobile devices more than ever before.”

Industry News

Office Depot Sees Business Services as its Way Forward (February 6, 2018)
LSA Insider: “It appears that Office Depot is planning to offer a set of SaaS solutions to its small business customers.”

What 3,000 voice search queries tell us about the ‘Voice Search Revolution’ (February 8, 2018)
Search Engine Land: “Do you think voice search is the next ‘big thing’ digital marketers need to watch for?”

Deals in Local: GoDaddy & Main Street Hub, Mono & Yext, DialogTech & Bing, DexYP & Kenshoo (February 8, 2018)
LSA Insider: “The local marketing space has seen several “deals” in the past few weeks spanning everything from acquisitions to partnerships to tech integrations.”

Member News

Uberall scores $25M Series B for its location marketing platform (February 1, 2018)
TechCrunch: “Leading the round is HPE Growth Capital, who join existing investors that include Project A, and United Internet.”

GoDaddy’s Website Builder Is First to Integrate with Google My Business (February 6, 2018)
LSA Insider: “The first coupling between a website builder and GMB, the integration provides SMBs with an avenue for creating a website, while simultaneously constructing a GMB listing.”

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