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Weekly News: Local Listings & CX, Mobile Ad Targeting, Amazon’s 100M Prime Members

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Why Local Listings Are a Critical Part of the Customer Experience (April 23, 2018)
LSA Insider: “At LSA18, Walgreens, U-Haul and Toyota will discuss the evolution of local search, customer expectations and the digital challenges that national-local brands face.”

Is Employee Morale the X Factor in ‘Customer Experience’? (April 24, 2018)
LSA Insider: “The core principle of the customer experience is putting the customer/consumer at the center of the organization’s thinking and processes.”

Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? (April 23, 2018)
GeoMarketing: “Over the past few years, a rush of digital marketing services platforms have followed the lead of Facebook, Google, and others racing for what was once a largely untapped pool of ad spending by regional brands, major franchise operators, and SMBs.”

Strategy & Tactics

How marketers can find and convey true brand purpose (April 24, 2018)
Marketing Dive: “Positioning around a functional or emotional benefit isn’t enough anymore, with purpose instead emerging as the heartbeat of modern brands and as a key ingredient in what makes a brand become — and stay — relevant.”

Google: Predictions Vs. Suggestions For Paid Search (April 23, 2018)
MediaPost: “Google turned over a new leaf on Friday. In a blog post, the company explains the reason for rethinking the use of the word “autocomplete” to provide search “predictions” rather than suggestions.”

Study: Privacy concerns could weigh heavily on mobile ad targeting (April 23, 2018)
Mobile Marketer: “A key strength of mobile marketing is the ability to target individual devices with Mobile IDs, but data privacy is becoming a significant concern for mobile users following high-profile data breaches or unauthorized sharing of personal data.”

Stats & Studies

New Report: The Future of SMB Websites as ‘Local Data Hubs’ (April 26, 2018)
LSA Insider: “Small business websites are extremely important to the consumer path the purchase. Recent LSA data found that 71% of US consumers used a company website in the past month to obtain local business information.”

Study: Top 7 Uses of Voice Assistants for Shopping (April 25, 2018)
LSA Insider: “Voice assistants have become increasingly popular for consumers seeking to complete a variety of tasks throughout their purchasing journey.”

Study: Majority reject ads on smart speakers (April 23, 2018)
Search Engine Land: “A new online survey of US adults from NetElixir found that the majority of respondents don’t want ads on virtual assistants or in voice search results.”

Industry News

Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform (April 20, 2018)
LSA Insider: “Prime may be the most successful loyalty program ever devised. It has resulted in higher spending and greater shopping frequency among members.”

Facebook: 6 Key Stats about the Size of Its (SMB) Business (April 26, 2018)
LSA Insider: “Yesterday Facebook announced first quarter revenues of $11.97, the majority of which ($11.8 billion) was advertising-related. The company reported that it has 2.2 billion monthly active users and 1.4 billion daily active users.”

Google confirms rolling out a broad core search algorithm update earlier this week (April 20, 2018)
Search Engine Land: “Google has confirmed the rumors that there was a Google search algorithm update that took place on Monday.”

Member News

Verve™ Hires Mobile Industry Veteran Mark Fruehan to Lead Enterprise Platform Initiatives (April 19, 2018)
Verve: “As EVP, Enterprise Platforms, Fruehan will lead the growth of several key components of Verve’s business including programmatic solutions and the integration of emerging sensor-powered opportunities.”

DAC Group Launches New Reseller Partner Division ConvergenSEE™ (April 25, 2018)
DAC Group: “DAC Group, the leading digital agency focused on location-based solutions and hyper-local marketing for enterprise brands is proud to announce the formal launch of ConvergenSEE, our white-label reseller partnership division.”

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