Weekly News: GMB’s Agency Dashboard, The Brand App Experience, The Future of Search

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Why voice isn’t poised to take over the marketing world — yet (June 14, 2018)
Marketing Dive: “So what really changes with search when voice is added to the mix? Low-interest, inexpensive consumable goods are certainly a candidate to be disrupted.”

Two Years & 1M Dollars Later, What We’ve Learned About Local Sponsorship Campaigns (June 12, 2018)
LSA Insider: “When we started our agency a little over two years ago, we set out to establish events and sponsorships as a local engagement channel. We saw untapped potential.”

First Impressions of Google My Business Agency Dashboard (June 8, 2018)
LSA Insider: “Google announced Tuesday the release of its Google My Business Agency Dashboard, a long-awaited update that provides agencies and platform partners a more efficient way to manage multiple Google My Business listings.”

Strategy & Tactics

How to Ensure Your Clients Choose the Right Domain Name (and What to Do if They Don’t) (June 14, 2018)
LSA Insider: “Domain names are more critical than many people realize. They play a central role in brand image and influence how easy it is for customers to find a business online.”

For the Best Location Data, Just Ask (June 12, 2018)
GeoMarketing: “The heightened level of awareness and regulation — like GDPR — is already having an impact on companies that collect, sell or use consumer location data.”

Four Ways To Rethink The Brand App Experience (June 11, 2018)
Forbes: “Delivering an omnichannel customer experience has become imperative as the lines between online and offline continue to blur.”

Stats & Studies

Study: Consumers Primarily Buy In-Store, Browse on Desktop, Mobile and Voice (June 13, 2018)
LSA Insider: “Retail behaviors have become increasingly complex, as consumers are faced with more options when it comes to researching and purchasing goods and services.”

Study: Location a ‘Third Way’ for Marketers Seeking to Diversify (June 11, 2018)
LSA Insider: “A new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted programmatic and other location-data use cases can be that alternative.”

Survey: 87% of mobile marketers see success with location targeting (June 11, 2018)
Marketing Land: “Survey respondents were from a wide range of industries including automotive, CPG, financial services, travel and others.”

Industry News

Google Announces New AdWords Location-Based Features for Retailers & Marketers (June 13, 2018)
LSA Insider: “The changes are retail focused and are a response to changes in technology and mobile usage that have raised consumer expectations in the retail environment.”

Finally! The 800 million ways Facebook gets serious about local business (June 13, 2018)
Search Engine Land: “Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.”

The future of search (June 12, 2018)
Search Engine Watch: “Will artificial intelligence (AI) ultimately make search better or worse? Is the future SERPless? And what are the ramifications for SEOs? Plenty of questions and speculation abound.”

Member News

Amplify media + marketing Awarded Esteemed Local Search Association (LSA) Certification – The Seal of Trust in Digital Marketing (June 11, 2018)
Cision: “The certification awards marketing service providers that operate with the highest level of integrity and transparency in their business practices.”

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