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Weekly News: Enhancements to Google Ads, Mobile & Online Coupons, The Cost of Location Data

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers (February 14, 2019)
LSA Insider: “The bulk of Google’s latest announcements and feature updates to the Google Ads platform are largely related to YouTube and therefore larger budget advertisers with access to professional videos and commercials. Some of these updates include improved measurement of sales lift from YouTube campaigns, new bidding options for video campaigns, and new ad options on YouTube.”

Can Yelp Data Predict a Recession? (February 14, 2019)
LSA Insider: “While the jobs market remains hot — small businesses continue to see hiring challenges — there are multiple indications that the economy faces future headwinds. One of them comes from a potentially unlikely source: Yelp.”

Is Scan-and-Go the Future of Retail? (February 11, 2019)
eMarketer: “Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier.”

Strategy & Tactics

Using Mobile and Online Coupons to Attract Local Customers (February 11, 2019)
LSA Insider: “We can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago now that we have a mobile “wallet” and smartphones with easy access to digital coupons and offers. Today’s conveniences are appealing because not only do they allow us to leave the house with less, but they also allow us to shop online and compare offers easily.”

Facebook Introduces New Ways for Businesses to Communicate with Customers (February 7, 2019)
Search Engine Journal: “Facebook will soon be rolling out two new ways for businesses to communicate with customers via messaging and groups.”

How Are Marketers Adapting to Data Privacy Laws? (February 8, 2019)
eMarketer: “Data privacy laws are gaining momentum now that more US states are advocating for stricter personal data regulation and European regulators are generating fines for huge advertising firms.”

Stats & Studies

Survey Asks How Much Is Your (Location) Data Worth? (February 13, 2019)
LSA Insider: “A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information. Sixty-three percent (63%) of respondents said that they were more aware today than last year of how their personal data was being used by digital marketers. And roughly 83% said they were aware their location was being tracked.”

New Stats: How People Want to Engage with Brands on Social Media (February 13, 2019)
Marketing Charts: “Social media often gets a bad rap, most notably for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports that the majority (91%) of consumers they interviewed still believe that social media has the ability to connect people.”

Study: Retailers lag shopper expectations for in-store tech (February 12, 2019)
Mobile Marketer: “Mobile technology is a key part of driving consumer expectations during shopping as the digital and physical worlds converge, BRP’s survey suggests. Shoppers want the sensory experience of the physical world, such as touching and feeling merchandise and speaking with a knowledgeable store employee, combined with a personalized experience that digital technology provides.”

Industry News

Digital Ad Revenues on Track to Pass $100 Billion (2018) (February 14, 2019)
LSA Insider: “The IAB announced that US digital ad revenues hit $26.2 billion in Q3, 2018. Spending growth was roughly 21% compared with the same quarter in 2017. Overall, digital advertising brought in $75.8 billion during the first three quarters of 2018.”

Facebook and Google still offer the best value for mobile advertisers (February 12, 2019)
TechCrunch: “Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular.”

Google rolls out ‘interpreter mode’ for Home and smart displays (February 14, 2019)
Marketing Land: “Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company has been testing Translate on smart displays in various hotels in selected markets: Las Vegas, New York, San Francisco.”

Member News

Vivial Named 2019 UpCity Excellence Award Winner (February 11, 2019)
Cision: “UpCity launched the Excellence Awards in early 2019, celebrating the top 1% of marketing service providers as measured by their UpCity Rating – an algorithm that utilizes signals and indicators (like number and quality of reviews, website performance and domain authority) to gauge a service provider’s recommendability – and, ultimately, help businesses find the best fit for their needs.”

Mono Solutions Launches A New Interface to Drive the Ultimate Do-it-with-me (DIWM) Experience(February 14, 2019)
Mono Solutions: “The new Mono interface makes the platform ideal for SMBs and their digital service providers to work better together. Adaptable to different user skills and roles, the new interface will make it twice as fast for service providers to make advanced and unique website designs.”

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