Weekly News: Digital Strategies for Retailers, Voice & Non-Voice Queries, Facebook’s Ad Targeting Tools

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Galvanizing Retail: Digital Strategies Can Save Brick-and-Mortar Stores (March 21, 2018)
LSA Insider: “The secret to avoiding complete retail devastation is by embracing the digital strategies that made e-commerce so dominant.”

Better Data Analysis Is Critical to Improving Customer Experience (March 16, 2018)
eMarketer: “Providing a reputable digital experience for customers is important for marketers because it is one of the main ways that brands can differentiate themselves from competitors.”

Back to Basics: Why Every Business Should Invest in SEO (March 20, 2018)
Street Fight: “Improving your search engine rankings will give your company a leg up by building your internet presence and increasing web traffic.”

Strategy & Tactics

How Voice Search Queries Differ from Non-Voice Queries (March 16, 2018)
LSA Insider: “There’s been a lot written about the increase in voice powered search lately. But what are some differences between voice search queries and non-voice search queries?”

How Technology Will Continue to Refine People-Based Marketing (March 16, 2018)
Adweek: “What is so revolutionary about people-based marketing is the shift toward targeted marketing rather than blindly blasting out that same message to as many people as possible.”

How Multi-Location Brands Can Optimize Websites for Voice Search Results (March 19, 2018)
LSA Insider: “While the iron is still heating up, multi-location brands need to start thinking about how they’ll connect with smart speaker users.”

Stats & Studies

Study: 71% of U.S. Internet Users Access Social Media at Least Once a Month (March 21, 2018)
LSA Insider: “Social media has grown to be one of the primary forms of digital marketing, with social ad spending expected to reach over $26 trillion in 2018.”

Two-thirds of consumers with voice-powered devices don’t use them for purchases, study says (March 19, 2018)
Marketing Dive: “While most consumers have yet to try out devices with voice assistants or smartwatches, marketers should take note of the growing interest in emerging mobile technologies.”

In-Store Shoppers Lean On Technology, Want To Be Left Alone (March 20, 2018)
MediaPost: “About a third (34%) of shoppers rank receiving promotional and sales information, sent directly to their phone when entering a store, as important.”

Industry News

New ‘Store Sales Optimization’ Joins Facebook’s Local Ad Targeting Tools (March 20, 2018)
LSA Insider: “The tools are focused on helping consumers who use mobile devices to research purchases, mentioning a 2015 study that found 45% of all shopping journeys involve a mobile action.”

How Twitter’s latest policy update to stop spam & malicious content is impacting brands (March 16, 2018)
Marketing Land: “Social media marketers react to Twitter’s new rule restricting simultaneous tweets with identical content across multiple accounts.”

Google stops showing zero search results for time, calculations & conversions (March 20, 2018)
Search Engine Land: “After only a week of experimenting with showing only a single answer, Google is putting that test on hold.”

Member News

Yext Powered Billions of Customer Actions Over the Last Year (March 16, 2018)
Cision: “In the year ended January 31, 2018 alone, Yext customers in aggregate also saw 589 million views via Yext Pages and 148 billion search impressions.”

NinthDecimal’s Omni-Channel Marketing Platform Generates More Than 100 Percent Annual Revenue Growth for the Third Consecutive Year (March 16, 2018)
NinthDecimal: “A record number of agencies, brands, and publishers partnered with NinthDecimal last year as the industry increased its focus on bridging the online and offline behaviors of consumers.”

GroundTruth Appoints New CEO Sunil Kumar (March 16, 2018)
Business Wire: “GroundTruth, the leading location technology company that leverages data and insights to drive business performance, today announced the appointment of Sunil Kumar to Chief Executive Officer.”

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