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Weekly News: Digital & Offline Media Mix, SMB’s Social Media Investments, Echo Dot’s Big Black Friday

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Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Other than Amazon, E-Commerce Winners All Traditional Retailers (November 28, 2018)
LSA Insider: “Early on many traditional retail organizations set up their e-commerce divisions as completely separate from their stores. The perception that online and offline retail are binary or mutually exclusive and in competition has persisted to this day.”

What Does the Next 20 Years of Internet Usage Look Like? (November 19, 2018)
LSA Insider: “When we take a step back, particularly looking at the usage growth over the last 20-some years, is this simply the new normal? Will digital continue to grow in time spent and reach ubiquity, leaving marketers almost solely focused on the digital space? Or can/will the Internet see declines as consumers embrace more real-world experiences?”

What Will AR Mean for Consumer Brands? (November 27, 2018)
Street Fight: “When looking at AR in general, one source of confidence for its impact comes from the profundity of tech giants’ investment in it. This can also shed light on AR’s direction. In other words, examining the factors that drive deep-pocketed tech giants’ AR ambitions can inform where they’re moving and thus “where the puck is going.””

Strategy & Tactics

What Digital-first Agencies can Learn from Madison Avenue’s Failures (November 20, 2018)
LSA Insider: “Digital is disrupting marketing. No big news there, right? Not for those of us working in digital and local marketing. But what’s most interesting to me is the tumult that digital is causing on Madison Avenue with traditional ad agencies — and what digital-first agencies can take from it. Namely, that technology and marketing are now inextricably linked.”

Reputation Management Dos and Don’ts During the Holiday Season (November 26, 2018)
LSA Insider: “For businesses that are just starting out and have only a small number of customers, a single negative review or criticism on social media can be devastating. This is especially true for businesses who have too few positive reviews to balance out the damage.”

How Custom Mapping Technology Helps Companies Find Hyper-local Business Data in Emerging Markets (November 28, 2018)
LSA Insider: “Emerging markets are the future of the global economy… but as an emerging market professional, you know it’s hard to get the hyper-local business data you need. Most of the small businesses you’re targeting aren’t online and many are halfway across the world.”

Stats & Studies

Study: Positive Experiences Motivate Consumers to Write Reviews (November 28, 2018)
LSA Insider: “Although many merchants believe negative sentiment is the leading motivator of online reviews, research says that since 2010, the average review has become 12% more positive. In fact, according to LSA data, consumers are most often motivated to leave reviews because of positive experiences.”

Study: 45% of Advertisers Not Confident in Digital & Offline Media Mix (November 27, 2018)
LSA Insider: “Depending on campaign objectives, approaching the media mix from a sheer audience volume perspective isn’t necessarily the best approach. Instead, understanding the nuances of each channel, the various ad types, the best time of day for the channel, the type of audience on the channel, etc., will enable informed media choices.”

Study: SMBs Continue to Invest in Social Media, Not Sure It’s Working (November 19, 2018)
LSA Insider: “There’s a significant gap between the importance small businesses place on social media as a marketing channel and their confidence that it’s working. That was reflected in a recent survey from Sensai (n=468 SMBs) that sought to understand “behavior, usage and attitudes around small business marketing.””

Industry News

Small Business Saturday Sets Record $3 Billion in Online Sales (November 27, 2018)
LSA Insider: “This year, the National Retail Foundation estimated that over 164 million consumers planned to shop from Thanksgiving Day through Cyber Monday. The estimate showed 67 million intending to shop on Small Business Saturday, 78% of whom “will do so specifically to support small businesses.””

Echo Dot’s Big Black Friday: Are We in a ‘Voice First’ World Yet? (November 27, 2018)
LSA Insider: “According to Amazon, the best selling product on its site this past weekend was Echo Dot. The company said, in a press release: “Biggest holiday shopping weekend ever for Echo devices, with millions sold worldwide—all-new Echo Dot was the #1 selling product on Amazon globally, from any manufacturer, in any category.””

10 Important Lessons from the Localogy Conference (November 26, 2018)
Intellitonic: “The 2018 Seattle Localogy Conference brought in voices from Facebook, Microsoft, and SEO thought leaders to Microsoft’s Redmond campus to provide valuable insights into the modern digital marketing world. As the world transitions into the newest search tools and interfaces, their advice can make or break an SEO campaign.”

Member News

Moz Survey Finds 64% of Marketers Agree Google is Becoming the New Local Business Homepage (November 27, 2018)
Business Wire: “The report states, while 64 percent of respondents acknowledge local search results on Google act as their business’s “homepage,” a third of marketers find local rankings too complex to understand or control.”

DexYP® CEO Announces Thryv® Partner Program at Yext ONWARD 2018 Conference (November 27, 2018)
Business Wire: “Joe Walsh, DexYP® CEO, announced the Thryv Partner Program during his fireside chat with Yext Founder and CEO Howard Lerman at the Yext ONWARD 2018 Conference in New York City held October 23 – 25.”

MomentFeed Ranked as One of the Fastest Growing Companies in North America on Deloitte’s 2018 Technology Fast 500™ (November 26, 2018)
Business Wire: “MomentFeed’s chief executive officer, Robert Blatt, credits its innovative platform, which helps improve both paid and organic location-based consumer engagement as well as boost the visibility and drive increased traffic to individual store locations, with the company’s rapid growth.”

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