Weekly News: Apps Vs. Mobile Sites, Quality Location Intelligence, Kohl’s Amazon Return Centers

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Insight & Commentary

Apps vs. Mobile Sites: The Shopper’s Perspective (May 18, 2018)
LSA Insider: “Today, the mobile app vs. mobile website discussion has become less of a debate and more nuanced. Marketers have come to understand the unique role each plays in the customer journey.”

Quality location intelligence is a keystone of modern marketing (May 21, 2018)
HERE 360: “The Local Search Association Conference for 2018 (LSA18) brings together marketing agencies, brand planners and advertising executives of all levels. The key factor for this year: location.”

Location Targeting Presents Opportunity to Capitalize on Growing Memorial Day Spending (May 22, 2018)
Street Fight: “Memorial Day weekend has never been on par with Black Friday from a retail perspective, but a new report released by Vistar Media and MFour points to a sharp increase in expected spending over the holiday weekend, as consumers go out in search of deals and in-store promotions.”

Strategy & Tactics

After GDPR, You Won’t Acquire Leads, You’ll Have to Earn Them (May 23, 2018)
LSA Insider: “Europe’s General Data Protection Regulation (GDPR), which goes into effect this Friday, May 25, has many marketers redesigning privacy and data policies and overall marketing strategies, particularly as it relates to email.”

How to Map and Make Sense of Engagement Metrics that Matter (May 23, 2018)
eMarketer: “Customer engagement is a priority for many, but no single action plan exists for how to measure it.”

How to survive Google’s new local search world (May 21, 2018)
Search Engine Land: “Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results.”

Stats & Studies

Study: 58% of U.S. Adults Voice Searched for Local Business Info in Past Year (May 23, 2018)
LSA Insider: “A recent study from BrightLocal revealed that 58% of U.S. adults have used voice search to find local business information within the last year, while 25% reported that although they hadn’t yet used it for this purpose, they would consider it in the future.”

Kohl’s Opened Amazon Return Centers & Foot Traffic Grew 12% (May 23, 2018)
LSA Insider: “Last year, an unusual retail deal got worked out in which Amazon set up return centers in some 81 Kohl’s stores in Chicago and LA. Everyone in the retail world was shocked.”

More Than Half Of Local Businesses Still Lack Mobile Strategy (May 24, 2018)
MediaPost: “When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they’d allow  a chain store.”

Industry News

Introducing a Google My Business Performance Benchmark (May 21, 2018)
LSA Insider: “In recent months, GMB has delivered to businesses more insightful data about the impact of a GMB listing on user actions.”

Google steps up efforts to fight scams and fraud directed at SMBs (May 23, 2018)
Search Engine Land: “The company is filing new lawsuits, has developed tools and a stronger education program.”

Will location-based marketing change in the era of GDPR? (May 22, 2018)
Mobile Marketer: “While the location-based opportunity is driving growth in the U.S., the market is not without its own challenges.”

Member News

GasBuddy Hires Waze Vet Jordan Grossman To Lead Ads Sales Efforts, Solidify Location Focus (May 21, 2018)
GeoMarketing: “There’s a massive opportunity for brands to own and influence the path to purchase.”

Business intelligence startup Cuebiq raises $27 million to accelerate growth and support the advancement of data privacy initiatives (May 18, 2018)
Tech Startups: “Founded in 2015 by Antonio Tomarchio, Walter Ferrara, and William Nespoli, the New York-based Cubeiq is a leading location intelligence and consumer insights company leveraging the largest database of accurate and precise location data in the U.S.”

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