Webinar: Why Marketing Automation is the Future of Local Sales
March 24, 2016 | Contributed by: Joe Morsello
Please join the Local Search Association (LSA) and Vendasta for an exclusive webinar presentation next Thursday, March 31 from 2:00 pm – 3:00 pm ET.
Traditional sales models, in person or over the phone, are facing growing challenges when trying to reach local businesses. Customer acquisition costs are high and a one-size-fits all approach is falling short.
In this webinar, Vendasta’s Chief Marketing Officer, Jeff Tomlin, will discuss insights gained from over a year of local marketing automation, targeting SMBs with individualized content and how data drives the decision making process.
This webinar will include insights on:
- How to utilize outbound marketing to gain qualified inbound results
- Real case studies with real media companies and agencies who’ve experienced significant gains by leveraging data through marketing automation
- The importance of identifying key stakeholders and their buyer personas when engaging in marketing automation campaigns
Spots are limited, so reserve your spot now!