Webinar: Bridging the Physical & Digital Worlds with Mobile
May 19, 2015 | Contributed by: Joe Morsello
Please join LSA and Sonata for an exclusive webinar presentation next Thursday, May 28 from 2:00 pm – 3:00 pm ET.
Advancements in technology have lowered costs and as a result, mobile phones, specifically smartphones, have become more accessible than ever. This proliferation of mobile devices has created a new link between the physical and digital worlds; now more than ever, marketers have the opportunity to influence consumers’ real-world behavior via mobile marketing.
In this webinar, Lara Mehanna, General Manager, US & VP, Business Development of Sonata, the first global hyperlocal mobile advertising platform, will discuss why mobile is the best medium for engaging customers and driving foot traffic. She will present mobile strategies for using location data to drive business results.
Drawing on deep knowledge in the mobile ad tech sector and driven by industry demand, the TAPTAP team developed and brought to market, Sonata, the first global mobile advertising platform focused on delivering hyper-local awareness and sales lift at a global scale for brands. Using location data for targeting, Sonata by TAPTAP connects brands with consumers at the right moment with the right message.