Webinar: Beyond Rankings – How to Measure Success in Local Search
June 6, 2016 | Contributed by: Joe Morsello
Please join the Local Search Association (LSA) and Moz for an exclusive webinar presentation Thursday, June 16 from 2:00 pm – 3:00 pm ET.
Most local search marketers use visibility in search results as the primary measure of success. How do we rank? Are we present in the local pack? But there are other metrics that show whether you or your customers are succeeding in local search. Moz’s George Freitag will explore this broader set of metrics and the methods that local businesses and multi-location brands should be using to more holistically evaluate success in local.
In this webinar you’ll learn:
- How to determine your budget
- Tracking calls and driving directions
- Local website traffic and onsite conversions
- Rank tracking for local
- Measuring listing accuracy
Space is limited. Register for the webinar today!