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Washington State Lawmakers Support Industry’s Consumer Choice Website

I’m happy to share that a group of Washington State lawmakers announced yesterday that they support the industry’s national consumer choice website, www.YellowPagesOptOut.com, as a straightforward and easy-to-use tool for residents to choose which phone directories they want to receive or stop delivery altogether. As part of the announcement, local Yellow Pages publishers including Berry, Dex One, SuperMedia and Yellowbook have agreed to feature the consumer choice website address on the top right corner of their directories to drive further public awareness of the site.

Reps. Reuven Carlyle (D-Seattle), Marko Liias (D-Edmonds), and Joe Fitzgibbon (D-Burien), who met with industry representatives prior to the announcement, emphasized that the website “benefits publishers, consumers, and the environment.”

Rep. Caryle said, “This effort is a great example of how the government can work with the private sector to achieve results. Through some common-sense self-regulation, we avoid solving the problem by enacting more laws or government regulations.”

We look forward to an ongoing and productive relationship with Washington State. We hope our partnership here can serve as a model for other states and local municipalities across the country.

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