Valley Yellow Pages Makes Sustainability and Consumer Choice Key Priorities
June 16, 2011 | Contributed by: Stephanie Hobbs
In recent weeks, we’ve blogged about what Yellow Pages companies including Yellowbook and Dex One are each doing on the environmental and consumer choice fronts. Today, we’re continuing our series by taking a look at Valley Yellow Pages.
Valley’s most notable activities include:
- Making a large effort to promote recycling and the industry’s national opt-out site, www.yellowpagesoptout.com. Valley is placing the URL directly on the front and back covers of every directory, on the A1 page, in filler inside the directory, and on its website, MyYP.com.
- Dedicating two pages within the intro pages of each directory that provide information on how Yellow Pages are green, including where directory paper comes from, how they are 100% recyclable and represent a low percentage of waste in landfills, how they compare to electronic waste, and information on current Yellow Pages usage.
- Expanding on the two pages found in directories through additional information on MyYP.com, including a recycling guide, background on Valley’s environmentally conscious vendors, details on a directory’s lifecycle, and specifics on ways to recycle Yellow Pages and opt-out of deliveries.
For more information on the industry’s collective efforts, read our 2011 Sustainability Report. And check back here as we continue our series on what Yellow Pages companies are doing to proactively address environmental and consumer choice concerns.