Valley Yellow Pages Debunks Myths About Print Directories

Valley Yellow Pages recently posted a great online video that debunks several myths about its Yellow Pages directories, including that publishers kill trees to produce directory paper and that bulky directories are overflowing our landfills.

As the video points out, most directory paper is made of woodchip scraps resulting from the cutting of square lumber for construction and other uses – scraps that normally would be thrown away. And directories today are using less paper than ever: in fact, the industry overall decreased its usage of directory paper by 8.1% in 2010, or nearly 35% since 2007.

The video also notes that when compared to other forms of media, Yellow Pages are delivered far less often – just once a year. And unlike obsolete computers, monitors, mobile devices and other electronics – more than 70% of which ends up in landfills – Yellow Pages are 100% recyclable. Today, Yellow Pages account for just 0.3% of nondurable products generated in the municipal waste stream – far less than newspapers (3.5%) and magazines (0.8%).

In recent years, publishers have also partnered with companies to find new uses for old directories. For example, a company called Green Fiber buys old directories and “up-cycles” them into new, useful products like coffee cup trays, egg cartons, cereal boxes and cellulose insulation.

Take a look at the video and post any comments below. Also check out our July post on Valley Yellow Pages and its various initiatives focused on sustainability and consumer choice. I commend Valley Yellow Pages on continuing to showcase the results of the industry’s sustainability initiatives.

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