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Tweeting Local Search

After what has mostly been a social networking phenomenon, Twitter is now looking at ways to become a more integral part of local search.

Pose a question to the Twitter audience, like “What is a good cheap and casual restaurant near the Sears Tower?” and users write back with their suggestions.

It makes sense that Twitter would be looking for ways to leverage its network to enter local search, especially for social networking sites that haven’t fully figured out how to monetize their business models.

If Twitter is successful in making Tweets a useful source of business recommendations, the innovators in our industry must tap into those networks to help our business customers take advantage of the trend.

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