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Transformers: Taking Advantage of Strategic Exchange Sessions

Last month, I shared the latest news and agenda for Transformers, this year’s Yellow Pages Association Annual Conference, to be held Saturday, April 17—Tuesday, April 20, 2010 at the Paris! Hotel in Las Vegas.

One component of the conference that many participants have expressed interest in is our new Strategic Exchange Sessions (SES) program, which replaces the traditional Exhibition Hall.

The SES program allows companies to easily make appointments with industry executives before and in between scheduled conference events and set the stage for profitable business initiatives. YPA will assist participating companies by listing contact information for those hosting events on our Web site, providing some helpful suggestions on managing the sessions and hosting a Webinar later in the month to answer questions.

SES appointments will be held at private tables, poolside cabanas, villas or executive suites at the Paris! Hotel, and are priced at a significant discount compared with the expenses associated with a tradeshow booth or traveling to meet with prospects.

For more information on setting up a SES appointment for your company, visit the Yellow Pages Association Annual Conference page.

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