Given the limited advertising budgets of SMBs, the reason more and more of them are starting to use social media as a marketing tool is the potential reach these platforms allow without the need to spend big. These social outlets are becoming a popular way for brands and local businesses to connect with, inform and reward followers and fans.
In addition to organic reach, many of the most popular social media outlets (Facebook, Twitter, LinkedIn) offer paid advertising opportunities with the capability to target very specific audience segments. These targeting capabilities are powerful on these platforms, especially when trying to reach local consumers.
Here are some compelling stats that show how the impact social media is having on consumers and local marketers: