Top 5 Local Ad Stats of the Week: Relevance

This week we focus on the importance of relevance in local marketing and advertising.  We’re seeing a desire from consumers to receive more personalized and relevant ads and marketers are also seeing better engagement with personalized experiences.

Here are just a few compelling stats that help put into perspective how targeted messaging is impacting the local space:

  • About 70% of consumers surveyed said that they would like at least some ads tailored directly to their interests. (Zogby Analytics)
  • Advertisers will pay three times more per impression for cookie-driven ads, and seven times more if the cookie is 90-days old. (Navigant Economics/Digital Advertising Alliance)
  • Advertisers and media companies feel that targeting specific consumers is the greatest potential advantage of video advertising. (Forrester/Videology)
  • Ecommerce professionals working for brands and agencies found that businesses that personalize web experiences are seeing an increase in sales of 19% on average. (Econsultancy)
  • Among leading marketing and brand executives, delivering personalized customer experiences was the top data and predictive analytics strategy for cross-channel consumer engagement. (Neustar)

Be sure to check back next week for our next edition of Top 5 Local Ad Stats of the Week. Have a great weekend!

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