Top 10 Articles on LSA Insider from Q3 2017

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q3 2017:

1. On Target Podcast: Gordon Henry, CMO, DexYP (September 12, 2017)
Dex Media’s June acquisition of YP to create DexYP was a disruptive event in the local search industry, combining two giant competitors who were pursuing very different strategies.

2. Google Has ‘Built’ More than 250K Websites for SMBs in One Month (July 20, 2017)
“In roughly a month, Google Websites, a simple tool within Google My Business (GMB), saw the creation of approximately 250,000 websites.”

3. ‘Local Market Paradox’: Consumer Tech Changing, SMB Issues Persist (August 10, 2017)
“We’ve got a consumer market in dramatic and rapid transition and an SMB market that is moving much more slowly and unevenly.”

4. Who Will Serve the Low End of the Small Business Market? (August 1, 2017)
“One of the perpetual debates in ‘local’ is about the viability of digital marketing products and services for low-budget small businesses.”

5. Clear Channel Using Location Data to Make Billboards into a Hybrid Medium (August 11, 2017)
“Accordingly mobile location data is (re)invigorating traditional media and turning some of these channels into a kind of hybrid medium.”

6. Study: 92% of Consumers* Travel 15 Minutes or Less to Make Purchases (August 22, 2017)
“Among an urban population, ‘92% … typically travel 15 minutes or less to make their everyday purchases.’”

7. Nextdoor: The Next Big Thing for Local Businesses (August 14, 2017)
“Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching about 100 new neighborhoods each day.”

8. Disruption of the Disruptors: OpenTable, MindBody, Uber and… (September 11, 2017)
“We may be entering a cycle of perpetual ‘disruption’ in which company lifecycles are extremely compressed (ten years or less).”

9. Scorpion Acquires Driven Local for Social, Vertical PPC Skills (July 24, 2017)
“Two competing Google Premier Partners are joining forces. Scorpion has acquired Driven Local for an undisclosed sum.”

10. Now Business Owners Can Manage GMB Listings from Search Results (September 6, 2017)
“Seeking to make Google My Business profile editing easier and more accessible to business owners, Google is rolling out the ability to do so from search results.”

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