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Top 10 Articles on LSA Insider from Q1 2017

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q1 2017:

1. 2017 Ad-to-Action Award Winners Announced at LSA17 in San Diego (February 27, 2017)
“The 2017 Ad-to-Action Awards program received 172 entries across 11 categories. Winners represented a mix of agencies, publishers, tech providers and more.”

2. LSA17: Transactional Sales Is Churn Waiting to Happen (February 28, 2017)
“In a conversation with Jared Rowe, CEO of YP, LSA’s Greg Sterling asked a number of questions as it relates to the companies strategic focus.”

3. Here Are 50+ Expert Predictions for Local Media & Marketing in 2017 (January 3, 2017)
“LSA pulled together over 50 predictions for 2017, capturing insights from an even broader mix of local media publishers, agencies and technology providers.”

4. LSA17: Building the Real-World Graph (March 1, 2017)
“The deployment of beacons is increasing and tech trends led by Apple’s iBeacon and Google’s Eddystone create ripe conditions for proximity data to explode.”

5. Facebook Inches Closer to Something That Looks Like Local Search (March 24, 2017)
“Recent reports found that Facebook is testing an “enhanced local search feature” which would be an expanded version of Nearby Places.”

6. Data: 40% of SMBs Believe AdWords Not Effective (February 9, 2017)
“40% of SMBs said that their use of AdWords didn’t directly yield any new business leads. An additional 33% said AdWords produced very few leads.”

7. SMB Marketing Predictions for 2017 from ReachLocal CPO Kris Barton (January 5, 2017)
“Kris Barton, chief product officer at ReachLocal, shared three predictions for the SMB marketing space.”

8. YP’s New ‘Blended’ Media Approach Puts New Emphasis on Print (March 24, 2017)
“At LSA, YP CEO Jared Rowe talked about how the company is once again embracing print (directory + direct mail) as part of a more complete, ‘blended’ solution for local businesses.”

9. LSA17: Winning the Last Mile – The Challenges of Localizing for Brands (February 28, 2017)
“In an LSA17 panel with top location solution providers and practitioners, the group broke down the challenges of turning a brand into a local and valuable presence.”

10. Local Businesses Bungle Their SEM Campaigns and Blame AdWords (February 20, 2017)
“Many small businesses set up SEM campaigns because it’s relatively easy to do so and search is a critical medium that everyone uses. But the campaigns inevitably under-perform.”

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