Last week, I shared results from Yodle’s inaugural “Small Business and Online Reviews Survey,” which found that a large number of small business owners don’t recognize the importance of online reviews in their customers’ decision process.

In our monthly Local Search column on Search Engine Land, I discuss why it’s time for SMB owners to take online reviews seriously, and offer key takeaways on what they should be doing to ensure their strategy keeps them ahead of their competitors.

Read my full column on Search Engine Land to learn more.