The Ugly Catharsis: From Media Company to Marketing Agency
January 2, 2014 | Contributed by: Joe Morsello
Please join LSA and guest presenter Gordon Borrell, CEO of Borrell Associates, for an exclusive webinar presentation next Thursday, January 9 from 2 pm – 3 pm EST.
Hordes of publishers are rushing to meet SMB demands to buy SEO, social media management, reputation management and other services. In so doing, they’re shifting from selling high-margin media products to less-scalable marketing services. In this webinar Gordon will explore the products, uptake rates and pricing, as well as the biggest question of all: Is there any profit in this? Gordon will also offer details and analysis on how media companies are faring as they morph into marketing agencies.
Gordon Borrell is a sought-after speaker for conferences and company meetings and one of the media industry’s leading analysts. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media.
Spots are limited so reserve your seat today!